National Nonprofit | Social Media + Thought Leadership
Developed content for executive team and healthcare leaders,
created short-form video, social strategy, and partnership
features. Elevated the organization's national presence and
mission on LinkedIn.
NFL-Affiliated Campaign | Stadium Messaging + Social
Integration
Wrote billboard copy for a fan-facing mental health campaign
and drafted social messaging to complement in-stadium visuals.
Helped align sports culture with behavioral health in a
powerful, visible way.
Local Business Collaboration | Campaign Strategy + Paid Ads
Built a cause-based campaign connecting two small businesses,
created original concept and visuals, and ran targeted paid
social ads. Resulted in increased foot traffic, online
engagement and community donations.
Service-Based Solo Practitioner | Social Media + Brand Voice
Refined brand messaging and visual tone, designed and
scheduled seasonal content to drive bookings. Helped shift
client from inconsistent posting to a calm, booked-out brand
presence.
Small Business Owner | Lead Magnet + Email Funnel
Created a downloadable audit to attract quality leads,
designed the funnel, copy, and call-to-action strategy. Helped
convert newsletter readers into paying consultations.